IT’S IN THE BAG
It's in the bag
This empty bag would look a lot better with some shirts in it.
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We spent the last 10 years perfecting the t-shirt. It’s about time we took on denim.

THE LINE


The world's softest premium denim in every style you need.

Dark Indigo $ 148
Slim throughout the leg for a more tailored look.
Washed Black $ 148
Designed to stretch while maintaining shape.
Dark Indigo $ 148
Slightly more relaxed through the hip and thigh.
Washed Black $ 148
With a straight leg and a touch of stretch.
Dark Indigo $ 148
These hold you in aaaall the right places.
Washed Black $ 148
Featuring a slightly relaxed ankle and raw hem detail.
Vintage Straight $ 148
An appropriate level of 90s vibes.
Cleo $ 158
Our vintage straight cut in a colorblock contrast wash.
Wide Leg Crop $ 148
With a flattering high waist and exposed button fly.
SHOP 'EM >

The Fabric


We scoured the globe for the best fabric for our jeans: premium denim that met our standards for softness.
Eventually we settled on Turkey, where some of the best denim in the world is made. It’s the perfect climate for producing Extra Long Staple (ELS) Cotton, which makes our denim soft and durable.
  • Weighing in at > 10 oz
  • Designed to stretch and recover
  • Washed with a unique softener

The Deets


Custom shank engraved with the coordinates of our San Francisco workshop.

Invisible patch made possible by signature red stitching on the waistband.

Authentic washer burrs and rivets that give a nod to the original technique used in denim workwear.